Jeremy Clarkson's Diddly Squat Farm is arguably the main centrepiece of his hit Amazon Prime show 'Clarkson's Farm'.

Based on his land in Chipping Norton, the shop is often a talking point in the close-knit community in which it was built and the wider UK media.

However, what is seldom discussed is its primary function - operating as a farm shop.

UK farm shops have been popping up all over our countryside in the past few years due to soaring demand for local produce and quaint 'trendy' coffee spots.

As a result of those niche services, they do have a slight reputation for pricing.

Diddly Squat Farm website states: "Opened in 2020 by Jeremy Clarkson and Lisa Hogan, the Diddly Squat Farm Shop is a small barn full of good, no-nonsense things you'll like. We do not, for example, sell kale.

"We also have incredible food. Literally the best hamburgers in the world. And a full bar including Jeremy's own Hawkstone beer. Table seating is available overlooking THE BIG VIEW.

"All the stuff we sell in the shop is produced either on Diddly Squat Farm or by our neighbours in the Cotswolds."

Clarkson's shop is inarguably the most famous of its kind in the country, so in theory, The Grand Tour presenter could charge through the nose and sleep soundly knowing business won't really be affected, but is that the case?

Well to see how you, the customer, view the pricing, produce, and experience, we've taken a look at Google reviews to see what's been said.

What Google says:

First things first, it has an incredible rating, 4.4 stars out of 3690 reviews.

Dan Holtham, a local guide, visited just four days ago, he said: "This is well worth a visit!

"We queued for around an hour to get into the shop, but whilst you waited everyone was talking, there are funny notices to read throughout the queue with facts about the farm and shop.

"The shop is full of superb gifts, fresh food and even offers Bottled lager. A mixture of high-spend and low-cost items so something for everyone. The pasties and the bacon cheese pastries are delicious".

Another local guide, Charles Molyneux, visited the day after: "We went there in an evening when it was closed so hard to judge, as a bit of a pilgrimage after the Silverstone F1 British Grand Prix.

"Strange having never been there but so familiar. It was a stunning evening, with gorgeous views over the fields, and it was lovely to see what all the fuss and hilarity was about. Cow juice was for sale. Lovely atmosphere."

Bailey Irving commented: "It’s a nice place to visit especially if you’re a fan of the show. The shop had all the things you’d expect and the prices to match.

"The cow juice machine was cool and the food/ beer was nice however after driving 1.5 hours you somewhat hope for more to do. I would go back if they added some more things to do."

However, not all were overly impressed, "Definitely just an average small farm shop, great if you’re a fan of Clarkson himself, but prices are generally higher than a normal farm shop and you’ll need to queue for sure.

"Most likely better off going to other local shops and saving the trip, but there is some quirks to this one," said Nicholas Carter.

Diddly Squat Farm Shop opening hours: Open from 9.30 am - 4.30 pm Wednesday - Sunday.