By Nashwa Shah.

OXFORD'S new High Fly Trapeze school, Giggling Squid Thai restaurant and the Sheldonian Theatre are set to be promoted internationally as some of the top tourist attractions in Oxfordshire.

The businesses are among a handful of names that have been selected for UK-wide and global publicity by the county's tourism board Experience Oxfordshire.

Oxford's new Cycle Bus Tour, St Clements Sri Lankan restaurant The Coconut Tree and the Lion pub at Wendlebury have also been announced as some of the group's latest partners.

Read also: 'It was like eating a volcano' – Oxford's new Thai restaurant is hot, hot, hot

Under the scheme, for a subscription fee starting at £599 a year, Experience Oxfordshire will add a company to its local and national promotions encouraging people to visit the county.

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Lemon and lime tuna at Giggling Squid, Oxford.

Aside from relieving some of the pressures competing with other businesses, partners can access a plethora of perks in the realms of retail discounts, exclusive offers and networking events.

More importantly, Experience Oxfordshire provides unique promotion for its partners to national and international visitors as well as to Oxfordshire residents.

Read also: Oxford's new cycling tour bus lets you just hop on board

This could give a significant boost to business, given that its website gets 2 million page views each year and tourist spending in Oxford has increased in the last year by eight per cent to £1.08 billion.

The other new partners announced week were holiday cottage letting service StayCotswold, Vale of White Horse District Council, Edgars planning consultancy, Oxford taxi company Royal Cars, Victors restaurant and bar at the Westgate Centre, Concierge history tours and Active England tours.

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Tourists pedal their way around the city on Oxford's new cycle tour bus.

As well as the financial benefits of the scheme, partnership also offers smaller businesses a chance to get promotion on an international level.

Experience Oxfordshire is a non-profit partnership organisation that aims to promote shops, restaurants and visitors attractions to develop the county as a tourist destination.

Read also: Fabulous flower shop to pop up at Victors at the Westgate

As shown by the annual Economic Impact report produced by Destination Research in 2017, the city of Oxford attracts 27.6 million visitors each year, with 36,896 jobs supported by tourism.

With these numbers constantly rising, many businesses choose to become an Experience Oxfordshire partner to stand out in a competitive field.

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To become an official partner, businesses either contact Experience Oxfordshire or are approached by the organisation.

However, even after applying to be a partner, the tourism board vets all applications to ensure businesses are reputable and make a valid contribution to life in Oxfordshire.

Some of the existing partners include The Ashmolean Museum, Blenheim Palace, Hook Norton Brewery, Oxford Playhouse and The Oxford Artisan Distillery (TOAD) at South Park.

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Some of the partners, though not all, are included on Experience Oxfordshire's 'Oxford Pass' card scheme.

Under this scheme, visitors or locals can buy a visitor pass for £69 which gives free entry to some of the county's top attractions such as Blenheim Palace and free travel on some buses.