The appointment of a new Isuzu main dealer near Witney, will ensure easy access to the Isuzu Rodeo range of go-anywhere pick-ups at Cotswolds Isuzu.

The highly regarded Japanese manufacturer has formed a partnership with the firm at Middletown on the B4022, in Hailey.

Cotswolds has built up an enviable reputation over 25 years for its high levels of servicing, repairs and parts sourcing for new and used Isuzu vehicles, before becoming a dual-franchise for sales.

Established in 1986, Cotswolds’ current facilities include a showroom, sales and aftersales department, and full servicing facilities with workshops featuring the latest electronic diagnostic equipment.

Cotswolds’ directors, Simon and Fiona Bagley, said: “Typically, our customers require a vehicle that is both capable off-road and that has the capability to tow.

"Thanks to its electronically switchable four-wheel-drive system and best-in-class 3,000kg towing capacity, the Rodeo ticks both of those boxes. The Isuzu pick-up is a superbly robust and capable vehicle.”

Isuzu Rodeo prices start at £12,649 for the entry level 136bhp 2.5 Rodeo Single Cab 4X2, and rise to £22,499 for the top-of-the-range 163bhp 3.0 Denver Max LE Auto.

Marketing director of Isuzu UK, Kenyon Neads, added: “Isuzu’s share of the UK pick-up market is soaring and we have no doubt that the Oxfordshire community will appreciate the go-anywhere Rodeo and its class-leading fuel economy.

"Cotswolds Isuzu is upgrading to main dealer status at a very exciting time and we look forward together to providing local drivers with top-class products and service.”

The Cotswolds Isuzu showroom is open from 8am to 7pm Monday to Friday and 8.30am to 12.30pm on Saturdays.

For more information call 01993 776622 or email the dealership at