Cross Roads Subaru has won a major automotive retailing industry award.

Cross Roads staff were present at the Automotive Management magazine award ceremony, held at Birmingham’s ICC, where they collected the ‘Sales Team of the Year’ prize in front of more than 1,000 leading automotive industry figures.

They were recognised for customer service skills, their staff development processes and their performance in customer satisfaction surveys.

Competition was fierce, and the independent business, based in Tredington, saw off competition from many larger dealer groups and manufacturers retail outlets.

Dealer Principal, Jon Mathers, said: “In years gone by, large dealer groups typically walked away with this award; however, thanks to our dedicated, hard-working sales team we’ve excelled in terms of customer satisfaction.

"2011 is already shaping up to be an incredibly exciting year for us and with lots of exciting new product in the pipeline. We plan to continue building on this success.” Marketing director of Subaru UK, Kenyon Neads, added: “Cross Roads Subaru has proved that exceptional customer service is paramount in the current tough economic climate. The Subaru dealership network is going from strength to strength and this award is a further endorsement of the high quality of sales staff we have in our nationwide team.”

For more information about Cross Roads Subaru visit or contact the team on 0844 662 6864.