A SUMMER holiday 'Shake-Up' campaign has been launched in the Thames Valley after figures revealed a drop in physical activity among primary school-age children.

According to Public Health England some 19.6 per cent of all primary school-age children in Oxfordshire are overweight or obese, up to 30.5 per cent by the time they leave at ages 10 or 11.

At the same time just 23 per cent of boys and 16 per cent of girls in the region meet the national recommended level of activity to maintain their weight, which is 60 minutes a day.

The national body has partnered with Disney and Sport England to encourage youngsters to do more exercise, offering a range of fun, 10-minute activities featuring well-known Disney characters.

Events will take place at schools, parks and leisure centres over the summer.

Angela Baker, deputy director of health and wellbeing for Public Health England South East, said: "Whether it is playing balloon volleyball with the Frozen characters, circuit training with Toy Story heroes or hopping with Judy from Zootropolis, this campaign is a chance to get children in the area excited about exercise.

"It is worrying that we are seeing so many more children leave primary school overweight than started, and we hope our Disney-inspired programme is one way of helping to reduce this.

"The idea is to encourage children to spend of their long summer days to do activity which keeps them healthy as well as having fun."

To find out about local activities visit tinyurl.com/yazu7fpm